The internet is constantly changing, that’s a fact. Nowadays, we observe people in any public place accessing the Internet through their mobile devices. Tablets, laptops and smartphones are the latest trends when browsing the internet.
So if you’re a business owner, you can tell that having a website optimized for mobile devices is extremely crucial for your business. Such websites have one purpose – to disseminate crucial data to potential clients. The standards are different from your usual website, but we at Perth Website Designer can help.
Once you establish an optimized mobile website, though, what are the benefits it can bring your business? Here are a few.
SEARCH ENGINES WILL GIVE YOU A HIGHER RANK
If you want to achieve a high rank, you must format your website according to top search engine advice. From this particular context, Google recently announced last April 21, 2015 that its new algorithm favors mobile-responsive websites.
That means, both your mobile and desktop sites need to work; you may have to set up a unique URL that will adapt to the screen of the device being used. This will also help you avoid having duplicate content.
INCREASED AVERAGE TIME ON WEBSITE
As with everything found online, it’s all about time. You only have a limited amount of time to capture the attention of your potential client. This is especially true with mobile users, since they’re gaining access to your site while on the go.
If they have a better chance of navigating through your mobile-friendly content it increases the chance of turning clients into customers.
SEARCH ENGINES WILL LABEL MOBILE-FRIENDLY WEBSITES
Last November 18, 2014, Google officially launched a mobile-friendly label in mobile search engine result pages. If your website is not optimized for mobile devices, users are less likely to visit your site on their mobile devices.
ENHANCED MOBILE SEO
According to the Google’s administration, it’s recommended that webmasters establish their sites as responsive. However, if it isn’t an option, they would prefer your enterprise make a separate HTML website to serve mobile users. This will boost the chances of your site gaining high ranks in mobile search results.
FASTER WEBSITE LOADING SPEED
As with time, speed is another important factor in mobile websites. A normal website not having a mobile-friendly site is likely to load slower on mobile devices. In the worst-case scenario, it won’t load at all.
A mobile-optimized website will load faster because the code is established in a way that’s compatible on mobile devices.
There was a study that proves mobile website users will likely abandon a page if they have to wait for 10 seconds more or less for it to load. So it’s even more important that you have a mobile-optimized website.
Overall, the main reason as to why being mobile-friendly is important because users will interact differently with your site, compared to a site on a traditional browser. To generate the largest impact, it is crucial to comprehend your choices when it comes to mobile websites.
If you want to have a mobile-friendly optimized site, our creative web design service is what you need. Try us out today!